Une campagne print « choc » pour le « Reproductive Health Bill » aux Philippines organisé sous l’impulsion de « Marie Claire ». Le but est de mettre à disposition des familles de cette région des moyens de contraception (car il n’y pas de planning familial ou autre) et de ne plus subir les grossesses involontaire. La baseline est : « Don’t let someone else decide for you ».
BBDO Guerrero Manila created this print campaign for the Reproductive Health Bill CampaignThe Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).
But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.